This page shows all courses currently scheduled for Summer Session 2024. For complete course details and enrollment information, click on the course in the listing below, or check the Student Administration system.
3665. Digital Marketing
Also offered as: BADM 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 02-MAY-24 05.20.18.463427 AM
| Session | Campus | Term | Class Number | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Notes | Credits | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1245 1214 SS2 020 | SS2 | Storrs | Summer 2024 | 1214 | Online Asynchronous | Ryan, William | 020 | No Room Required - Online | 13/25 | 3.00 |