Online Courses

This page shows all courses currently scheduled for Summer Session 2024. Courses will be continued to be added until March, so check back regularly. For complete course details and enrollment information, click on the course in the listing below, or check the Student Administration system.

3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 06-DEC-24 05.20.19.636277 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Session Campus Term Class Number Instruction Mode Instructor Section Schedule Location Enrollment Notes Credits
SS1 Storrs Summer 2024 1547 Online Synchronous Ryan, William 010 We 7:00pm‑9:00pm
No Room Required - Online 20/25 3.00
SS1 Storrs Summer 2024 2079 Online Asynchronous Srinivasan, Narasimhan 011 No Room Required - Online 14/25 3.00