Summer 2023 Courses

This page shows all courses currently scheduled for Summer Session 2023. Courses will be continued to be added until March, so check back regularly. For complete course details and enrollment information, click on the course in the listing below, or check the Student Administration system.

3665. Digital Marketing

Also offered as: BADM 3665

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.

Last Refreshed: 24-MAR-23 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Session Campus Term Class Number Instruction Mode Instructor Section Schedule Location Enrollment Notes
SS2 Storrs Summer 2023 1347 Online Ryan, William 20 No Room Required - Online 11/20