Summer 2019 Online Courses

2019 Summer Session course list will be available shortly, so please check back regularly.  For complete course details and enrollment information, check the Student Administration system.

3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives. May substitute for MKTG 3665 for business majors.


Last Refreshed: 20-SEP-19 05.20.20.002631 AM
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Class Number Campus Instruction Mode Instructor Section Session Schedule Location Enrollment
1947 Storrs Online Ryan, William 70 AS1 ONLINE 10/10