Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665.
Grading Basis: Graded
Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives. May substitute for MKTG 3665 for business majors.
Last Refreshed: 15-OCT-19 05.20.15.848231 AM
|Class Number||Campus||Instruction Mode||Instructor||Section||Session||Schedule||Location||Enrollment|
|1195 1947 AS1 70||1947||Storrs||Online||Ryan, William||70||AS1||ONLINE||10/10|