Summer 2019 Courses

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3665. Digital Marketing

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status. Not open to students who have passed or are taking MKTG 3665.

Grading Basis: Graded

Provides students a framework and tools to develop integrated digital marketing strategies applied to segmentation, targeting, positioning, branding, and the marketing mix in pursuit of long-term marketing objectives. May substitute for MKTG 3665 for business majors.


Last Refreshed: 18-SEP-19 05.20.26.980339 AM
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Class Number Campus Instruction Mode Instructor Section Session Schedule Location Enrollment
1947 Storrs Online Ryan, William 70 AS1 ONLINE 10/10